As mentioned in my previous post, I would like to explore some of the various Adult or Active Lifestyle Communities to find out first hand what attracts new residents to these communities. My first such community is Hunter’s Pointe – The Residences, situated in Welland, Ontario.
I couldn’t help but notice the beautiful homes in the Hunter’s Pointe community when I played golf at the Hunter’s Pointe golf course. So after a challenging 18 holes of golf, my wife and I decided to drop by the sales centre and take the tour. We were not disappointed. The model homes were presented with first class upgrades and left us with a lasting impression to say the least. That was the beginning of our search for an Active Lifestyle Community. In the following months we must have visited at least 8 of these Adult Lifestyle Communities in Ontario.
I decided to email Hunter’s Pointe – The Residences to see if I could talk to someone about posting an article on what attracted their new residents. Thanks to Wendy Wontner, the sales associate at Hunter’s Pointe – The Residences, who was gracious enough to answer a few key questions.
What are your customers and potential customers telling you about their wish list when looking at Active Lifestyle Communities?
Customers are looking for programs and recreation facilities available for those who want to be more active and sociable . New residents are tending to be younger (in the upper 50’s to mid 60’s). They like the 150 kms of hiking trails that are nearby not to mention the championship 18 hole golf course that is absolutely beautiful along with its large club house. Customers are looking for single story bungalows or townhouses that are both affordable and equipped with all of the conveniences needed.
What motivated your customers to move to your Active Lifestyle Community?
Many were about to become empty nesters and wanted or needed to downsize from their larger homes in the big city. They wanted to move away from the hustle and bustle from larger neighbourhoods and to seek out people with common interests. They were really looking for an increased sense of security and a more peaceful life. They wanted to move to a smaller community with a village type setting with access to nearby restaurants and retail outlets. They were aware of the 150 residents who had already located here and heard about some of their successful lifestyle transformations.
Moving from a larger home in the city had provided them with sufficient funding to purchase a new home at Hunter’s Pointe. Customers had actually moved from as far away as Vancouver, Ottawa, Huntsville, Montreal as well as from the Greater Toronto Area.
What’s the typical story behind your customers moving to an your Adult Lifestyle Community?
The typical story would involve a couple in their late 50’s to mid 60’s who have finally decided to downsize and move to a smaller community where they can relax and join in to various activities. They love the location because they can secure cheap flights, just across the border, to the southern USA states for their winter getaways.
They are blown away by the size of the Recreation Centre and the amazing golf course next door, not to mention being in the middle of Niagara wine country. They are fully aware that a new home builder, Luchetta Homes, has taken over and has plans to build another 250 bungalow and townhouse style homes, in the 1500 square foot range, over the next several years. This provides a number of choices for anyone who is downsizing. They are secure in understanding this community is a going concern and will keep on improving.
Hunter’s Pointe – The Residences is well worth the visit. Many thanks again to Wendy Wontner for her contribution to this post. If you are in the search for an Adult Lifestyle Community, I would urge you to take the tour with Wendy.