Tag Archives: retirement part-time jobs

How to Build an Audience with an Email List

It’s one thing to create and publish a blog post about a topic that you are familiar with but is it of any value to your intended audience?  It’s so important to deliver that value and to gain an audience of followers and maybe someday, some raving fans.  How does one go about doing just that?

Who are you?  How will Google find you?

First of all, you need people to find your blog.  For that you need to generate traffic to your blog site.  There are several way to generate traffic to your website by usAudienceWanteding keywords, backlinks, social media presence or even purchasing traffic through Facebook advertising. Checkout a blog post that my son Trevor published about Search Engine Optimization.  This beginner’s guide will help to at least get you’re your blog recognized by Google in its search algorithm for any potential organic traffic.  Then to make further inroads to building your audience you can view this blog post by son Trevor on Building an Audience.

 

Building your eMail List of Potential CustomersOnline Business Resources Checklist Lead Magnet

How does one go about building your very own email list of potential customers?  You need to give something to get something.  You need to provide a potential customer some added value over and above your informative blog postings.  After all, not everyone is willing to give you their email address just for asking.  You will notice that I generated my very first value offer (see sidebar) for someone to join my email list.

I did a lot of research into all kinds of technical and educational resources that one could need to help build an online business.  I then documented these resources with all of the corresponding links to the vendor websites.  I also included references to expert blog postings that can help a beginner get started.  The idea is simple, give something of value in exchange for an email address. This is what is called a lead magnet. The more email addresses you collect the more potential customers you could have down the road when you decide to market and sell your products.

How to Create a Lead Magnet?

Once again, there are free tools on the market to get you started building a lead magnet.  One tool I ended up using was the one from https://fatcatapps.com/optincat/.  You can click on the demo video to learn how to set up and integrate a customized version of your very own lead magnet plugin into the sidebar of your blog, very much like I was able to on this blog.

It’s important to note that creating a lead magnet on your blog to capture email addresses is one thing but you need to store them somewhere and to follow up with these individuals to thank them for providing their precious email address as well as delivering the free product you were offering them.

To accomplish this part you will need to integrate the lead magnet capture information with your email management software.  In my case, I am using MailChimp.  As it demonstrates in this demo video, you will need to copy and paste in the MailChimp API key so the OptinCat plugin can communicate with your MailChimp email list you will create as described in the next section.

How to Capture and Store the eMail Addresses?

The second portion of setting up a proper lead magnet involves capturing and storing those email addresses in a separate list with the MailChimp software.  MailChimp software is free for the first 2000 email addresses you collect.  So plenty of time to trial and error various lead magnet email sequences to confirm email addresses, thank and welcome your brand new customers onto your email list.

A demo of how the email sequence can be set up can be viewed in this video.

Call to Action

It’s important to note that I implemented the lead magnet on this blog without any outside help.  I simply followed the demo videos and installed it.  Trust me, I was amazed how easy the whole process was.  Granted there was some initial apprehension whether I could ever complete the task successfully but what’s the worst that can happen?

The key is to develop a solid and valuable lead magnet you can offer for free in exchange for an email address.  Those email addresses you collect are like gold.  They will serve you well if and when you develop your core product which you can offer at a reasonable price, to your precious list of loyal customers on your very own email list.

Start thinking about what kind of valuable information you could offer as a lead magnet.  It doesn’t have to be a huge undertaking, like creating a whole eBook.  You just need to offer something of value that would be of interest to your following.  Then perhaps down the road your core product could be an eBook, a video tutorial course or a series of helpful tips in your specific knowledgeable area of expertise.  In the words of golf professional and teacher, Michael Breed, “Let’s do this”.

 

Why Even Work During Retirement?

You worked for so many years to finally earn that elusive right to finally say, “I’m retired”.  You just want to sleep in, relax and enjoy that leisurely life that you so deserved.  However, you will most likely find something missing in your retirement life.  It’s just human nature to explore.  For some people, the need for connection to the outside world becomes overwhelming.  Then thoughts of perhaps taking on a part-time or even another different full-time job start to creep in.

The reasons are not always about the money

Working in RetirementAs per the chart, the main reasons retirees prefer to keep working to some degree during their retirement is to stay mentally and physically active.  These reasons are followed by maintaining solid social connections and a strong sense of identify or self-worth.  Granted some retirees would prefer to keep working full time past that typical retirement age of 65 or 67or whenever government pension benefits kick in.  Others might want to balance their work life with some retirement pleasure by only working part-time.

Either way, it’s an opportunity to hopefully do something you love.  A chance for a do-over where you can try something you would have, could have or should have done, if only you had the knowledge and wisdom you have accumulated now.  Baby boomers have developed a significant number of skills over the years, not to mention, a very good understanding of what can be accomplished over the internet.  The question is – what wisdom could you share with the world that would help solve a problem, satisfy a need or provide guidance for a large number of people?

Time to learn new skills

Think about it!  If you’re retired or about to be retired, you know there will be hectic times and down times during retirement.  Why not challenge yourself mentally during those down times to do some research into an idea that could keep you mentally active and perhaps even earn some extra income down the road.  I am not the expert here on this whole subject of starting an online business but I have done the research, I have learned from my son’s online business as well as following a few experts in the field of internet marketing and online business.  It’s a very interesting and mentally challenging opportunity for anyone who wants to give it a try.  The sense of achievement can be so rewarding.  In effect you would be learning a new set of skills while leveraging your own knowledge, experience and wisdom.

Your big idea

Again, given the right mindset to begin the journey of launching an online business, the first thing you need is that big “idea”.  You probably have lots of good ideas, even some great ideas but will any of them have a chance at success.  Be sure to write down your ideas and research the internet to see what’s out there.  Don’t be alarmed if someone else has a similar idea or solution that just means there is a market out there for that idea.  One of the experts in the online business world I have been following for over two years now is Pat Flynn from smartpassiveincome.com.  One of his blog postings 5-reasons-your-next-big-idea-might-fail addresses the whole idea why some ideas just simply fail and what you should be aware of.

For example, you might have a lot of experience in woodworking, project management or consulting.  However, these topics might be too general or involve to large a competitive market where it would be very difficult to successfully launch an online business.  However, if you had a lot of experience, for example, in a niche market like teaching interested people on how to play bridge.  Then you could offer that experience, with some authority, a series of video tutorials as well as a series of eBooks on various bridge techniques, this could be a better opportunity for success.

Validating your idea

The next step would be to validate that idea by either surveying your friends and family, purchasing some reasonably priced Facebook ads that target a specific market to see if people actually like the idea or perhaps even pre-selling the online course and/or eBook to people online to verify any would be buyers.  If you receive any meaningful feedback and results, then you’re onto something.  If not, and you pre-sold your product, then you could simply refund the money.  It’s so critical to validate your idea before spending an inordinate amount of time developing your product only to see it possibly fail to launch let alone record any sales.

These are guidelines that have been published by the experts in this field.  They make sense.  This is only the beginning of this journey.  Having a winning idea is one thing.  Marketing that idea or product is where the real challenge is.  For that you need a presence on the internet and that’s where learning those new techniques and skills really begin.  The amazing fact is there are several online marketers who offer their wisdom through blog postings, podcast episodes and video tutorials – all for free. I will share with you some of these expert websites.  You will be amazed how much information is available.  All you need is time to learn.  As retirees or soon to be retirees, time is one thing we should have lots of.  It’s just a matter of balancing your time between something mentally challenging with your whole retirement lifestyle.

My disclaimer

I will state my disclaimer clearly and simply.  The techniques used by these experts were extremely successful for them but it doesn’t mean they will be successful for everyone.  Otherwise everyone would be launching online businesses.  However, as retirees we do have an additional advantage.  We have accumulated years of business knowledge and acumen that we can leverage throughout our retirement years.  The key is to find that “idea” for a product or solution that would be of interest to many others.  It’s time to start brainstorming ideas.  My suggestion would be to seek out a friend, your son, your daughter or your spouse and bounce off ideas to see if any of them stick.  Then let the momentum begin.

Changing the Game

I have spent the last year reflecting on what else I could do to challenge myself, to help stimulate my interests and to keep myself more mentally active.

I have already talked about preparing for retirement, the retirement process and making the best use of our time.  But I want to do more and you should too.

Our lifetime is so precious.  We need to contribute more to society as a whole.  We need to help and serve people to keep busy during their retirement.  Too much relaxation will tend to dull your senses.

I am personally going through that period of time in my retirement now where there is more time available to take action to stimulate the mind.  Hopefully with something that’s exciting.  Then it hit me.  I have learned so much from my son’s entrepreneurial online business, I thought this might be of interest to many other retirees who are looking for something to increase their mental activity and to perhaps even supplement their retirement income with their own part-time online business.

So, I am changing the game for the next few blog postings.  I plan to publish several posts on a streamlined approach to creating and running your own small online business.  Granted I will be taking several lessons learned from my son’s successful business and simplifying these into a step by step approach which I will also be implementing along this journey on this very blog page.

We will all learn how to implement the following key elements of an online business:

  • Researching and finding a niche market where your skills and knowledge can be shared
  • Working with a partner, son or daughter to help motivate yourself
  • Creating a blog on WordPress that will provide helpful information
  • Developing actionable information lists
  • Creating a lead magnet to attract new email subscribers
  • Developing and publishing an eBook
  • Marketing yourself and your brand
  • Monetizing your blog
  • Pricing your product
  • Managing online payments
  • Cloud accounting software
  • Free software tools
  • and so much more

The thing is….

The price of entry into an online business is so minimal – it’s unbelievable.  There are so many tools available for the beginner and lots of them are free.  I plan to provide detailed information on these tools and how to actually use them, because I will be implementing these same tools as I build my own online business.  We will be experiencing the whole journey together.  This should be fun and I do hope you too will be inspired to challenge yourself to learn something new and most of all, to share your knowledge and help others.