It’s one thing to create and publish a blog post about a topic that you are familiar with but is it of any value to your intended audience? It’s so important to deliver that value and to gain an audience of followers and maybe someday, some raving fans. How does one go about doing just that?
Who are you? How will Google find you?
First of all, you need people to find your blog. For that you need to generate traffic to your blog site. There are several way to generate traffic to your website by using keywords, backlinks, social media presence or even purchasing traffic through Facebook advertising. Checkout a blog post that my son Trevor published about Search Engine Optimization. This beginner’s guide will help to at least get you’re your blog recognized by Google in its search algorithm for any potential organic traffic. Then to make further inroads to building your audience you can view this blog post by son Trevor on Building an Audience.
Building your eMail List of Potential Customers
How does one go about building your very own email list of potential customers? You need to give something to get something. You need to provide a potential customer some added value over and above your informative blog postings. After all, not everyone is willing to give you their email address just for asking. You will notice that I generated my very first value offer (see sidebar) for someone to join my email list.
I did a lot of research into all kinds of technical and educational resources that one could need to help build an online business. I then documented these resources with all of the corresponding links to the vendor websites. I also included references to expert blog postings that can help a beginner get started. The idea is simple, give something of value in exchange for an email address. This is what is called a lead magnet. The more email addresses you collect the more potential customers you could have down the road when you decide to market and sell your products.
How to Create a Lead Magnet?
Once again, there are free tools on the market to get you started building a lead magnet. One tool I ended up using was the one from https://fatcatapps.com/optincat/. You can click on the demo video to learn how to set up and integrate a customized version of your very own lead magnet plugin into the sidebar of your blog, very much like I was able to on this blog.
It’s important to note that creating a lead magnet on your blog to capture email addresses is one thing but you need to store them somewhere and to follow up with these individuals to thank them for providing their precious email address as well as delivering the free product you were offering them.
To accomplish this part you will need to integrate the lead magnet capture information with your email management software. In my case, I am using MailChimp. As it demonstrates in this demo video, you will need to copy and paste in the MailChimp API key so the OptinCat plugin can communicate with your MailChimp email list you will create as described in the next section.
How to Capture and Store the eMail Addresses?
The second portion of setting up a proper lead magnet involves capturing and storing those email addresses in a separate list with the MailChimp software. MailChimp software is free for the first 2000 email addresses you collect. So plenty of time to trial and error various lead magnet email sequences to confirm email addresses, thank and welcome your brand new customers onto your email list.
A demo of how the email sequence can be set up can be viewed in this video.
Call to Action
It’s important to note that I implemented the lead magnet on this blog without any outside help. I simply followed the demo videos and installed it. Trust me, I was amazed how easy the whole process was. Granted there was some initial apprehension whether I could ever complete the task successfully but what’s the worst that can happen?
The key is to develop a solid and valuable lead magnet you can offer for free in exchange for an email address. Those email addresses you collect are like gold. They will serve you well if and when you develop your core product which you can offer at a reasonable price, to your precious list of loyal customers on your very own email list.
Start thinking about what kind of valuable information you could offer as a lead magnet. It doesn’t have to be a huge undertaking, like creating a whole eBook. You just need to offer something of value that would be of interest to your following. Then perhaps down the road your core product could be an eBook, a video tutorial course or a series of helpful tips in your specific knowledgeable area of expertise. In the words of golf professional and teacher, Michael Breed, “Let’s do this”.